Startup words, explained
The whole vocabulary as one map — 210 terms in 10 categories. Click any term for the plain-English version and its connections. Green-dotted terms are the core vocabulary.
Start here — the core vocabulary
Vocabulary10 categories · 210 terms
Stages & process22
Fundraising instruments28
Metrics39
Finance & accounting39
Sales & marketing metrics23
Product analytics10
Go-to-market & growth16
Ecosystem actors17
India-specific9
US-specific7
Definitions are plain-language guidance, not legal or tax advice — instruments like iSAFE, QSBS and angel-tax rules change; verify current rules with qualified counsel before signing anything.